MOOILOOP means “It suits you well” in Afrikaans.
This philosophy can be felt in every aspect of the Belgian House, from the use of colours and the exclusive hand-made prints to the choice of materials and cuts. Above all, it reflects the vision and the path that the high-end label has taken over the past seven years, ever since it launched in 2011. designer Alison follows her intuition and the new direction stays true to the spirit of the brand and her Belgian roots. The collection is fresher, broader and eager to reach a more international clientele.
The MOOILOOP Boutique is composed of sober colours in a palette of gray tones. Pure lines are created with the use of high quality natural materials. MOOILOOP chooses natural and ethical materials for its collections, and this ethical choice is reflected in the interior of the store. Cool surfaces like modules in mortex go hand-in-hand with warmer accents rendered by copper racks, rich details like a 100% Belgian linen divider and even the floor is made with 100% natural fibers. The carefully selected mix of high-standard materials in pure simplicity provide a perfect setting for the always bright and lavish colours of the Mooiloop collections. At the back of the store you will find the studio where Alison develops her own fabrics and prints. She finds inspiration in architecture, art as well as in the natural world of flowers and plants.
The brand has become known in Belgium and abroad for its sublime selection of materials, colour splashes and its finishing touches. MOOILOOP only works with Belgian ateliers and the integral collection is being produced in Europe.
The collection is ruled by unique prints, vivid colours and
high-quality silks and other fluent draperies. The garments alternate between statement prints and more simple, monochrome pieces.